Our Company

Kaiser Foods Singapore has been established since April 2006 as another subsidiary of A&W Foodservice Ltd Hong Kong with the aim to capture the dynamic growth potential within the ASEAN region.

What We Do

Our Vision – To be the leading distributor for chilled and frozen products

Kaiser Foods Singapore Pte Ltd was established in April 2006, as a subsidiary of A&W Foodservice Ltd Hong Kong, with the aim of capturing the dynamic growth potential within the ASEAN region. As a leading chilled and frozen food company in Singapore, we are dedicated to the sourcing, sales/marketing and distribution of high-quality products for discerning retail, industrial and food service markets. A&W Foodservice also has offices in Macau, China, Canada and Malaysia.

Our portfolio consists of over 300 products with a supply base spanning across continents, giving us the advantage of providing a comprehensive, varied and exciting range of products. We provide supplies to multiple markets, with our customers ranging from hotels, fast food chains, bakeries, supermarkets, convenience stores and others. We continue to bring in a wide variety of chilled and frozen products, focusing on food safety, hygiene, convenience and value.

We have established partnerships with suppliers from around the world in order to bring our customers the best and freshest seasonal produce and goods. We strive to provide our customers convenience from storage, to handling to delivery without compromising on quality.

Our entire supply chain is closely monitored and regulated, ensuring adequate temperature control to keep our products in peak condition. Hygiene and food-safety are our top priorities when it comes to food distribution. As a leading chilled and frozen supplier in Singapore, we are committed to delivering only the very best to our customers.

Our Team

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Melvin is an empathetic leader, one who is able to influence his team through his humility and openness. His generous spirit and his excellent people skills are catalysts in enthusing and empowering his dedicated and committed team.

Mr Melvin Neo
Managing Director

Committed and passionate, Lilian has 40 years of experience in the FMCG industry. Einstein said that ‘the only knowledge is experience’ and Lilian has indeed put her vast
sales experience and trade contacts to good use and has tirelessly built and grown the sales of various internationally well-known brands.

Ms Lilian Thai
General Manager- Retail

Want a good cup of coffee? Then, Delphine is the right person for she does know her coffee among so many other things. Delphine’s hands-on leadership, strong service orientation and a delightful sense of humor has indeed helped foster a dynamic and customer-centric sales environment.

Ms Delphine Goh
General Manager – Foodservice

Karin has gained many valuable insights about life that is often woven into her professional life.

Ms Karin Ling
Finance and Admin Manager
Png Hui Leng

Enthusiastic, Energetic and Experienced – that is an apt description for Hui Leng who as a marketing manager brings positive energy to the work. Not only is she a food and beverage lover, but she also has years of experience in developing and executing various marketing strategies to create brand presence and ‘top-of-mind awareness’ for consumers.

Ms Png Hui Leng
Marketing Manager
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All work and no play? You will not get that with Jayson because as a sales manager, his motto is Work Hard, Have Fun, Make History! His key role is to manage and drive revenue growth and one cannot help but be influenced by his enthusiasm for his work.

Mr Jayson Ang
Sales Manager – Retail

Not one to be daunted by numbers, Hong Lin has played an integral part in the FMCG industry with years of experience in managing various accounts to achieve the desired sales target.

Mr Ng Hong Lin
Sales Manager – Retail

A firm believer in trust and open communication, Kai Lin is particularly adept at empowering her teams and enthusing them to come up with creative solutions to emerging challenges.

Ms Leong Kai Lin
Inventory and Supply Chain Manager

William’s good eye for details is his greatest asset and in his work as a supply chain executive, he has been meticulous in solving problems and striving for excellence.

Mr William Pook
Inventory and Supply Chain Executive
Chee Lam

A thinker and problem solver – that’s what Chee Lam is known for. A responsible and committed staff member, he can always be counted upon to think out of the box to solve daily operational issues and to ensure efficiency in operations to achieve the best outcomes.

Mr Tan Chee Lam
Operations Manager

A veteran in the food distribution industry, Poh brings with him great knowledge and a wealth of experience. His valuable insights have been particularly helpful in managing and overseeing the various aspects of the logistics.

Mr Poh Choon Lye
Warehouse Manager